Smart Ways to Increase Market Share via Expansion

AI chatbots can answer frequently asked visitor concerns, lowering front desk and customer care work so these workers can concentrate on more complex matters and on developing meaningful visitor interactions. AI analysis of infrastructure and machinery can prepare for problems, while agentic AI can handle repairs and order parts autonomously, decreasing the danger of failures and pricey emergency situation repairs.

Agentic AI can examine meal and drink offerings, purchasings, and profitability to immediately purchase new stock and suggest cost or menu adjustments. According to EHL Assistant Teacher Dr. Jie Yu Kerguignas, hospitality leaders "aspire to experiment with tools that empower workers." As EHL alumnus, Vice President at Apaleon, and hospitality tech specialist, Florian Montag states, using AI is not about "robots changing people" but about producing a collaborative dynamic where digital assistants deal with regular complexity autonomously, releasing human workers to do what they do best: provide genuine hospitality.

AI can also support mental health and job satisfaction by minimizing repetitive jobs and making it possible for more well balanced work. Where analyzing big sets of guest data used to be labor-intensive, AI can efficiently determine patterns and make actionable recommendations. As personalization has ended up being progressively important in recent years, the value of this chance can't be downplayed.

AI brings hospitality marketers both brand-new chances and new difficulties. As an increasing number of tourists turn to AI for travel research study and even to book journeys, hospitality brands require to acquire presence in the LLMS that tourists utilize.

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tourists used gen AI tools to plan trips in 2025, an 11-point jump in just one year." LLM optimization will need to become a progressively big part of their marketing mix, alongside more conventional methods such as paid marketing, social networks marketing, and traditional Browse Engine Optimization (SEO). For business with limited marketing resources, options may need to be made, as those who move now have an opportunity to get ahead of the competitors.

On top of that, marketers can concentrate on technique as AI deals with information analysis, recurring tasks, and online brand name monitoring. With the increased chances that AI brings come threats. Dr Reza Etemad-Sajadi highlights that AI needs to be implemented properly, with safeguards for privacy, information security, and ethical considerations. With AI taking up a growing role in hospitality procedures, staff member retention hinging not simply on compensation however also on fulfilment and health and wellbeing, and the market having problem with high turnover and continuous staffing scarcities, adopting a people-first technique is important.

People-first hospitality is driven by human-centric leaders who understand the importance of emotional intelligence and focus on the requirements and wellness of employees. These leaders are 4 times most likely to retain staff and 22 times more most likely to drive high performance. This isn't unexpected, as staff members who feel safe and supported are more most likely to take firm, communicate honestly, share ideas, and experiment.

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Analyzing Fast Casual Market Share Trends for 2026

A study by EHL Teacher of Organizational Behavior Dr Stefano Borzillo with the University of Applied Sciences HES-SO revealed that Gen-Z hospitality trainees emphasize "the requirement for flatter hierarchies, transversal cooperation, and project-based work" while likewise expressing "issue over poisonous cultures, harassment, and the concern of 'greenwashing', calling instead for authentic management and a visible dedication to diversity, addition, and Corporate Social Obligation (CSR)," hence Dr Borzilo. However a people-first technique isn't just advantageous for more youthful employees. EHL Professor Dr Bertrand Audrin states that business world and industry should not differentiate too strongly between the particular needs of various generations. He states that in the end, it's the team that decides whether a leader achieves success, and in that sense, human-centric leadership is very important to every staff member, no matter their age or profession.

And obviously, good soft skills. - Frank Marrenbach, EHL IAB Member and CEO of Althoff Hotels In conclusion, human-centricity is a necessary development for dealing with staff scarcities, shifting employee values, and speeding up technological development. By employing and training people who can lead with compassion, self-awareness, and authenticity, the hospitality industry can produce an attractive workplace for lots of generations to come, improving both staff member and guest complete satisfaction.

According to , 93% of international travelers state they want to make more sustainable options when traveling, and 69% wish to leave places much better than when they got here. Travelers are normally likewise ready to pay more to remain at sustainable hotels. And as the need for environmentally friendly practices is increasingly recognized and acted on, those at the leading edge are already taking it a step even more.

• Markus Venzin, CEO EHL Group Where sustainability determines success by what is decreased or avoided less carbon, less water, less waste regrowth, on the other hand, concentrates on developing a positive effect. Instead of merely offsetting harm, regenerative hospitality aims to produce new value not only for its guests however for its entire surroundings.

The hospitality industry can add to regrowth in various ways: by replanting mangroves, developing biodiversity, supporting local environmental groups, or teaming up with local ecological initiatives to produce meaningful guest experiences. by offering spaces to regional groups, developing a center where locals can meet, or welcoming regional artists to perform. by training and hiring residents, or dealing with regional vendors.

Can Fast Casual Franchises Remain Profitable in 2026?

For brand distinction. The foodservice industry is distinctively placed to favorably affect social and natural environments, consumer health, and the economy as it touches so numerous lives every day.

They can react to the growing need for food that is not simply satisfying but also supportive of guests' personal and the planet's well-being. Embracing a more regenerative approach is often seen as costly and scheduled for niche, premium brand names. There needs to be "a balance in between instant functional needs and long-term environmental objectives, placing sustainability not just as an ethical imperative but likewise as a chauffeur of competitiveness and durability in the evolving foodservice landscape," as Dr Martin-Ross states.